From subculture statement to high-fashion icon, black lipstick commands attention in a bold new era of beauty.

At Schiaparelli’s latest couture presentation in Paris, the spotlight was on more than just the elaborate gowns and surreal designs—it was on the lips. Nearly every model appeared with glossy, jet-black lipstick, marking a striking shift from the house’s typically understated makeup.
This season, black lipstick evolved from an edgy accent to the defining element of the runway. While a few models wore classic red, the overwhelming majority embraced the dark, high-shine shade, lending an intense and mysterious aura to the collection’s dramatic silhouettes.
Renowned makeup artist Dame Pat McGrath crafted the look using her PermaGel Eye Pencil in Xtreme Black, creating a lacquered finish that perfectly matched the avant-garde couture. The effect was a compelling fusion of gothic allure and refined elegance.

Historically, black lipstick has lived on the fringes of mainstream beauty. Rooted in the goth and punk movements of the 1980s, it has occasionally appeared on runways but rarely as a centerpiece. Often seen as daring and unconventional, it symbolizes rebellion and individuality.
Its prominent role at Schiaparelli marks a meaningful shift.
For many wearers, black lipstick transcends fashion—it’s a statement of identity, confidence, and self-expression. Fashion editor Kelsey Stiegman recalls growing up as an emo teenager in a small town, using dark makeup and alternative styles to assert her individuality amidst social challenges. What once felt isolating grew into empowerment.


Over time, her relationship with black lipstick transformed from youthful rebellion to a bold symbol of self-acceptance. Products like Kylie Jenner’s “Dead of Knight” lip kit and KVD Beauty’s Everlasting Hyperlight Liquid Lipstick helped her embrace her identity with pride.

By making black lipstick a focal point, Schiaparelli honors not only a beauty trend but the diverse stories behind it. In an industry often urging conformity beneath creativity, this choice celebrates difference and authenticity.
Black lipstick is no longer niche—it’s couture.
With Schiaparelli at the forefront, black lipstick has graduated from underground statement to essential high-fashion look. It is daring, unapologetic, and undeniably here to stay.
